Every Business Has Untapped Potential.
Sometimes it takes a fresh perspective, an experienced partner, or a different way of thinking to uncover it. Here are some of the ways we can work together.
CLAUDIA REED CONSULTING
How I Can Help
UNLOCKING GROWTH INITIATIVES
Explore new markets, competitive landscapes, product opportunities, strategic partnerships, and revenue streams to identify untapped potential and accelerate growth.
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BUILDING BRAND STRATEGY
Create or enhance corporate mission, vision, values as well as brand positioning, identity, messaging and creative direction.
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DEVELOPING TEAMS
Assess and mentor talent, create high-functioning organizational structure, and provide leadership.
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DISTILLING CUSTOMER INSIGHTS
Research customer behavior and preferences, lifecycle, create segmentation and lasting loyalty.
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STRENGTHENING MARKETING & SALES
Develop commercial strategy, channels, ecommerce, partnerships and effectiveness measurements.
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HAVING A TRUSTED EXECUTIVE PARTNER
Provide strategic soundboard for senior leadership, best-practice guidance, problem-solving and flexible leadership.
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ABOUT CLAUDIA
Commercial experience. Creative thinking. Trusted executive partnership.
I've spent more than 30 years helping businesses understand their customers, build meaningful brands, develop talented teams, and unlock opportunities for growth.My career has taken me from the creative world of Mary Engelbreit Studios to nearly 21 years of executive leadership at Weissman, where I helped transform a niche dancewear business into a global industry leader.Along the way, I've led brand development, marketing, merchandising, ecommerce, and sales—giving me a unique perspective on how the different parts of a business work together to drive results.But what I enjoy most isn't simply developing strategies. It's getting inside a business, understanding what makes its customers tick, recognizing opportunities others may have overlooked, and working alongside talented people to bring those ideas to life.I'm naturally curious, creatively minded, and grounded in the numbers. I believe the best strategies balance customer insight, innovation, and practical execution.Today, through Claudia Reed Consulting, I bring that experience to CEOs and leadership teams who want a trusted partner to challenge assumptions, strengthen their organizations, and turn untapped potential into meaningful growth.
I love building something meaningful. And I love helping others do the same.
RESULTS
5-10X
Accelerated revenue growth across two organizations
144
Countries reached through global expansion
100+
Professionals recruited, mentored & led
EXPERIENCE
From Creative Vision to Commercial Growth.
I've had the privilege of helping distinctive brands grow—from beloved consumer products to niche B2B businesses serving customers around the world.Across my career, I've worked at the intersection of customer insight, brand strategy, product development, marketing, and sales. Each chapter has reinforced my belief that sustainable growth comes from understanding your customers, recognizing opportunities, and building the right teams to bring ideas to life.
CAREER HIGHLIGHTS & SELECTED WORK
MARY ENGELBREIT STUDIOS
Brand Development | Licensing | Retail Growth
Worked with more than 100 best-in-class licensed manufacturers (from Hallmark to Harper Collins) to make and market social expression, home goods and décor to scale revenue from $20M to $110M. This historic growth was accomplished through brand development, media exposure, strategic partnerships, licensing, publishing and retail expansion.
WEISSMAN
Executive Leadership | Commercial Growth | Global Expansion
Over nearly 21 years of executive leadership, I helped transform a niche dancewear business into the global industry leader—driving growth through organizational planning, brand strategy, customer insights, ecommerce, international expansion, and the development of high-performing creative, marketing and sales teams.
EDISON BROTHERS STORES
Retail Marketing | Entrepreneurship | Business Development
Fast-tracked through marketing leadership roles within a billion-dollar retail corporation, including Marketing Director for Précis, an emerging fast-fashion footwear concept that was an offshoot of Bakers.This unique environment combined the entrepreneurial agility and autonomy of a small start-up business with the resources, expertise, and best practices of a major national retailer.
Précis | Award-Winning Creative Direction
Conceived and art directed an ADDY Award-winning fashion footwear catalog, bringing together distinctive photography, editorial storytelling, clever copywriting, and product merchandising to establish a memorable identity for an emerging retail brand.
LET'S CONNECT
Start a Conversation Today.
Have a business challenge, an opportunity worth exploring, or simply want a fresh perspective? I'd welcome a conversation.